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How many times do you say thank you to your best clients and actively ask them for referrals?
Follow these three simple steps and you could be having more business with increased satisfaction: #1 – create an offer people can’t refuse Craft an offer that is a must have while contributing to the bottom line. So, for a coaching and training business, it could be offering a money off a desired programme for a limited time. #2 – Create the message with a viral element This message thanks the client for their valued support – “We couldn’t do it without you!” Next explain the offer with a link to a redemption page – so they can book their places or buy the product on offer. Then comes the viral element – encourage them to share the links with their colleagues, family and friends as appropriate so they too have the benefit of this special offer because thy know you! Lastly, sign off with contact information and making the promotional codes and links clear. #3 – Create a landing page The landing page accepted information from your best clients and provided a link for new clients or members to sign up. When this method was trialled recently, there was a 100% take up from the current clients and each person forwarded to at least one friend or colleague. So, how about that for a cost effective yet, highly profitable marketing activity?
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This intel was contributed by kazz
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May, 2012
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